Victory Loan Quick Facts

VICTORY LOAN
Quick Facts

Dates Loan opens: 28th August, 1944. Loan closes: 4th October, 1944.

Amount £40,000,000

Securities Stock: Interest payable half-yearly.
Victory Bonds: Interest payable on return of principal in five years.
National Savings Accounts: Interest may be uplifted annually.

Themes “Back the Attack” “Speed the Victory”

(28th August to 2nd September)
“Launching the Attack”

(3rd September to 9th September)
“Salute the Sailor”

(10th September to 16th September)
“Salute the Soldier”

17th September to 23rd September)
“Salute the Airman”

(24th September to 4th October)
“Action Everywhere”

DISTRICT OBJECTIVES:

Auckland ……… 7,074,000
Buller ………… 135,000
Canterbury ………4,146,000
Gisborne ……… 558,000
Hawke’s Bay ………1,294,000
Manawatu ………†1,384,000
Marlborough ………327,000
Nelson ………671,000
Northland ………584,000
North Otago ………304,000
Otago ………2,905,000
South Canterbury ……841,000
Southland ………1,531,000
Taranaki ………1,205,000
Thames-Bay of Plenty ……771,000
Waikato-King Country ……1,895,000
Wairarapa ………652,000
Wanganui ………1,037,000
Wellington ………*4,674,000
Westland ………456,000

• £557,000 deducted for Wairarapa. †£95,000 deducted to Wairarapa.

Honour Banners will be awarded in
the order in which districts obtain
their objective.

AWARD OF HONOUR
1st
TO THE
?
DISTRICT
VICTORY LOAN
1944

Page 3

The National Plan

Every possible form of National publicity will be used in the campaign to
create a background for the more personal activities of all War Loan Committees.

NEWSPAPER AND JOURNALS
Some one hundred of these will carry War Loan
messages of general appeal. Other sectional Journals
will carry advertising of special appeal. National news
items will be attended to by a well-known journalist.

POSTERS
Over 150,000 specially designed and forceful posters,
of the various shapes and sizes to suit all requirements,
will be distributed through Chief Postmasters (see
list page 10).

RADIO
With the willing cooperation of the Director,
National Broadcasting Service, all stations will carry
the story of the Loan daily throughout the campaign.
The plan whilst being basically a national one makes
provision for local broadcasts to be available to Com-
mittees to cover local requirements. Your
local radio station Manager will discuss radio
plans with you. *

Quarter hour programmes, talks, “spots”, music and
feature broadcasts will be all used in accordance with
a carefully planned schedule. During the “special
weeks”, broadcasts will be based on the Navy, Army,
and Air Force themes. The “weeks” will be intro-
duced at 8.45 p.m. on Sundays by Senior Service
Officers. The principal programme will be “Victory
“Parade” at 7 p.m. Tuesday to Saturday during the
campaign. It will be alternatively national
and local and will carry a 7-minute address. *

Special programmes include “The Victory Loan
Reporter”-a daily local programme in the breakfast
session covering district activities; “Report to the
Nation” a telephone talk between National Head-
quarters and all the District Chairmen reporting re-
sults; the Victory Loan song for to-day; “World round-
up” presenting messages in support of the Loan from
New Zealand servicemen and servicewomen in all
parts of the world, as well as from our High Com-
missioners; and a radio telephone appeal towards the
end of the campaign.

Dominion totals will be broadcast at 9 p.m. daily and
will include the percentage of “Objective” attained
by the five leading districts.

FILMS
The film industry is whole-heartedly behind this cam-
paign. Special Victory Loan films will be shown
throughout; slides will be used continuously; foyer
exhibitions of posters arranged, and large banners
displayed outside theatres. In addition, picture
theatre managers will willingly co-operate with
Local Committees in other local activities. *

HOARDINGS & TRAM BOARDS
200 sites will carry 24 sheet posters.

250 trams will also be used nationally for poster
displays.

GENERAL PUBLICITY
Householder circulars will be sent to every house-
hold in New Zealand—388,000. Farmers, Savings
Bank depositors and Trading Bank customers, In-
corporated Societies and Government Stockholders
will all be covered. In fact everyone who can be
contacted Nationally.

LAY THAT POSTER DOWN….
The distribution of posters is a
job for your publicity commit-
tee. A very large number of
posters of varying sizes and designs have been
issued. There will be plenty of posters supplied
for your use… but make sure that every poster
is displayed WHERE IT CAN DO A JOB.
Tackle the ordinary retail shops first but don’t
forget the side streets and the “little” shops.
Ask retailers to display posters inside the shop—
using counters and show case as well as windows.
Lifts and stairways see plenty of traffic.

After the retail shops, turn to business offices,
public offices, factories, warehouses, etc.
Don’t forget to arrange for big banners on
buildings in the main streets at points where
the main crowds are always found.
A few odd suggestions—
Sports meetings, wrestling
matches, etc., trucks and
vans; hairdressing salons
(on mirrors), tram waiting
sheds, taxis.
But get your plan for poster
distribution ready now.

Page 4

of Campaign…
but local action
called for where
you see this *

TRADING BANKS
Trading Banks have agreed—
(a) To approach all customers by circular letter to
be followed up by personal contact wherever
possible (and authority to invest for use by the
customer will be attached to each letter).
(b) To make advances to employers for financing
employees and staff groups in investing in the
Loan.
(c) To make advances to individual investors.
(Note: The rate of interest to be charged by the
Banks on the advances, which are to be
repayable by April 1945, will be the same
as the return on the relative investments,
i.e., 2½% or 3%.)
(d) To encourage and facilitate investments by their
staffs.

POST OFFICE
The Post Office will facilitate withdrawals from Sav-
ings Bank Accounts for investment in the War Loan
by posting to depositors with balances £100 or over,
a form of authority for the transfer of funds to the
War Loan.

Trustee Saving Banks will also circularize customers.

DISTRICT AND LOCAL
OBJECTIVES . . . .
Objectives have been fixed nationally for each other the
20 Districts into which New Zealand has been divided.
Sixteen Districts will cover the same territory as last
year, that is the usual Postal Districts. Northland
(Whangarei) has been separated from the Auckland
Postal district and Wairarapa (Masterton from the
Wellington and Palmerston North Districts.

The allocation of “Objectives” to all towns within a
district has been left in the hands of District Com-
mittees.

OBJECTIVES BOTH DISTRICT, LOCAL, AND IN
FIRMS WILL FORM AN ESSENTIAL FEATURE
OF THE CAMPAIGN. IT IS IMPORTANT
THEREFORE THAT EVERY TOWN SHOULD
BE ALLOTTED AN “OBJECTIVE” BY THE
DISTRICT COMMITTEE.

As a guide only and to help District Committees, a
table had been prepared for each District showing
two thirds of the District “Objective” allotted to
individual towns on a population basis, leaving one-
third to be allotted by District Committees as they
may decide.

FREYBERG FLAG
The 1944 Freyberg Flag, similar in design to that of
last year will again be awarded to the district which
exceeds their objective by the highest percentage. With
the flag goes a certificate.

HONOUR BANNERS
Honour Banners, illustrated on page 3, will be
awarded to districts reaching their objective. They
are consecutively numbered, the first district to
achieve its goal receiving number 1, the second num-
ber 2, and so on.

BOOTHS BOOST BOND SALES
Selling booths—permanent, temporary—make it
easy for people to invest. But, please, not just
a table and chair in a doorway. Make the booths
prominent, arresting, colourful and keep them
alive . . . have something to attract a crowd—
an interesting souvenir or, maybe, even a doodle-
bug!

Put ‘em up everywhere . . . department stores,
railway stations, radio stations, hotel lobbies,
Post Offices, at big sports gatherings. Foster the
spirit of competition between the people run-
ning booths, give prizes for the most attractive,
most ingenious. But, be sure that the booth is
equipped for the handling of every class of
investment.

SHELL OUT
FOR THE
VICTORY
LOAN

Page 5

Timetable for District and

Every Committee will undoubted have its own ideas for the campaign. Nevertheless it is hoped
that the following timetable, although only issued as a guide in relating Local with National
activities, may prove of some assistance and result in universally active campaigns.

PRELIMINARY WORK

DISTRICT CONFERENCE: One day Conferences are scheduled in each of the twenty main
districts early in August. Details of the campaign made available at the National Conference in
Wellington on the 26th and 27th July will thus be available to all Local Committees.

ORGANISATION: During
the campaign, organisation
tends to become disrupted
and it is suggested that a re-
view of possible complications
should be made before the
campaign commences. This
is the time also to establish
and build up sub-committees
to attend to specific activities.
(See suggested organisation.)

These sub-committees can
supervise country activities,
the distribution and display
of posters, personal contacts,
street rallies and parades, bond selling, voluntary office and typing assistance to handle not only
miscellaneous correspondence but also to operate the plan of campaign for the small investor and
wage earner field (see separate outline page 9). Any one of these activities requires a strong team
to be handled effectively.

Look over positions for large display signs and sites for calico banners made locally to your own
specifications.

CHAIRMAN
[MJE Young?]

EXECUTIVE

[A. E. Mansford?]
DEPUTY CHAIRMAN

ORGANISER
[JW ---im?]

SECRETARY
[R.O. Haddon?]

[F.G. Major?]. [F.R. Booth?]. [E.R.L.Dadger?]. [Glen?]
[L.E. Hawk?] [-. A. Vash?] [E.J. Smith?] [R.H. Billens?]
[B.J. Jacobs?]. [W.M. Sefton?] [J.Hodgens?] [E.-. Bagnall?]
[D.R. Robinson?] [A.Scott?]. [Mayoress?], [WWFW?]
[W.W.S.A.?] [--p-?]

CAMPAIGN COMMITTEE

PUBLICITY
[R.H.Billens?]

WOMEN’S ACTIVITES
W.W.S.A.

STREET DAYS, STUNTS ETC.

[----?]
COMPANY INVESTMENTS
[HL Cunninghame?]

EMPLOYEE GROUPS
Robinson

LABOUR ORGANISATIONS
[J Hodgens?]

AUG 28
FIRST WEEK . . . (28th August to 2nd September)

Launching the Attack:

1. Poster Displays: The most important item this week, and worthy of careful planning.
2. Letter to Employers (see page 9).
3. Contact your Navy Liaison Officer re next week's activities.
4. Local activities as decided.

SEP 3
SECOND WEEK . . (3rd September to 9th September)

Salute the Sailor

1. Arrange displays of special poster.
2. Contact your Army Liai- son Officer re next week’s activities.
3. Send out letter and “Promise” forms to Sav- ings Group Collectors in firms already operating savings groups.
4. Distribute “Objective” posters to firms (per- sonal delivery recommended.) (3 & 4 see page 9.)
5. Display District “Objective” posters in favourable posi- tions where they will be kept up to date.
6. Work up general displays— windows, etc.

Page 6

Local War Loan Committees

SEP 10 THIRD WEEK . . . (10th September to 16th September)

Salute the Soldier

1. Arrange displays of special poster.
2. Personal approach to smaller shops and offices.
3. Organise parades, rallies, bond sales, etc.
4. Approach firms and discuss the matter of staff participation and their own investments in the loan (see they have an “Objective”
5. Introduce and develop the friendly compete- Poster). tive spirit—Districts to chal- lenge districts; towns other towns; and firms other firms.
6. Keep the local Press in- formed of activities and items of interest.
7. Contact your Air Force Liaison Officer re next week’s activities.

SEP 17 FOURTH WEEK . . (17th September to 23rd September)

Salute the Airman

1. Arrange displays of special poster.
2. Continue and intensify personal approaches – Take as your slogan “Con- tact ALL the people.”
3. Hold parades, rallies, special local functions —(Do not overlook that the object of these is to sell “Victory Bonds” as well as to create interest.)
4. The competitive spirit and town and District rivalry should be more in evidence —consider ways and means of creating and holding interest.
5. When you reach your “Ob- jective”—put a “Let’s beat it” strip across posters.

SEP 24 FINAL DRIVE . . . (24th September to 4th October)

Action Everywhere

Nationally we will put every-
thing into action. Locally—
will you do the same?—Don’t
overlook the “Closing” poster
and the “Closing Strip” for
use on posters already in position.

(This time-table is not meant to be restrictive—
create and promote local ideas.)

Organise Staff and Voluntary Helpers

One of your first jobs is to see
that you have ample helpers
for the job on hand.

Trading Banks have offered
their full co-operation and it may be possible in
your district for a bank officer or officers to be
detailed for special Loan duties—both in con-
tacting subscribers and for secretarial work.
Adequate clerical and typing and other assist-
ance is essential. Government Departments
have been requested and authorised to assist—
approach the heads of larger departments re-
garding your requirements. Many of the larger
firms will also undoubtedly be pleased to co-
operate.

WRNSs, WAACs, and WAAFs
have proved themselves proficient
Bond sellers.

Page 7

Working Details . . .

IMPREST OF VICTORY BONDS
As in the last War Loan Campaign, postmasters have
been authorized to issue supplies of Victory Bonds to
Committees on imprest for use in street rallies, at
special selling booths and for other [purposes].

CASH IMPRESTS
Funds for use by Committees will be made available
through Chief Postmasters, and the Postmasters at
Whangarei and Masterton. Any Committee which,
in developing some plan of its own, finds it necessary
to incur expense should apply to the Chief Postmaster.
Funds for essential loan activities will readily be made
available and no Committee should discard on the
score of expense any worthwhile activity—calculated
to advance support for the Loan.

CO-OPERATION OF ARMED
SERVICES
The Armed Services once again have agreed to assist
the campaign within the limits of the reduced per-
sonnel now available, particularly in respect of:

(a) Parades and demonstrations.

(b) Providing display material and equipment.

(c) Other reasonable requests.

In places where the Services operate, Liaison Officers
will be made available to assist. Committees should
contact local Commanders first and then complete
plans with the Liaison Officers.

Appoint Country Sub-Committees
In addition to having local committees in each town,
each District Committee should set up within itself
a special Sub-Committee which will be responsible
for country activities and for country activities alone.
Some of the men selected should not only have country
interests but should themselves perhaps reside in
nearby country areas. This Sub-Committee will be
under the Chairman of the District War Loan Com-
mittee and will be part of that Committee. Its func-
tion will be to see that country towns do their part,
to help them by suggestions, etc., to do their part,
and to pass on to them ideas which are found to work
in other towns. If the results in any particular town
or district are not up to expectations, then the matter
of rectifying the position will be very much the con-
cern of the country Sub-Committee.

Don’t Neglect the Small Shops and Offices
We believe that the big and profitable field of the small
office and small shop was not fully covered last year.
District and Local Committees should arrange parties
of two members each for calling on small offices and
shops. The work might be undertaken by Commit-
tees themselves or by bodies such as the Junior Cham-
ber of Commerce, Commercial Travellers, or com-
binations of all three. In the case of suburbs, com-
mittees of shopkeepers could be appointed to canvass
their shopkeeper brethren. But War Loan Commit-
tees should see that the work is done. Towns and
cities should be zoned to enable work to be carried
out in a thorough way. Dentists and doctors should
be covered as they are met with in office buildings.
Definitely, leave forms of application with prospects.
Everybody called on should have definite and con-
crete suggestions made to them as to how they could
invest. Only by systematic and thorough planning
can we be sure that every profitable field is fully
covered.

WINDOW DISPLAYS
A specially designed poster (No. 17) is available for back-
grounds for window displays. Most of the leading re-
tailers will be pleased to assist with window displays and
the background poster, together with an attractive selec-
tion of other Victory Loan posters, should provide useful
material for the firms’ own display men in the setting
up of attractive windows. If you call a meeting of re-
tailers and discuss window displays with them you’ll get
some remarkable results.
*
YOUR LOCAL NEWSPAPER
will be pleased to publish new items of Loan interest.
Feed them all the worthwhile news you can—it’s fine
publicity. Don’t forget to provide lists of investments—
having first obtained the investor’s permission. It en-
courages the others.
*
INTERCHANGE IDEAS
with each of the twenty District Committees by putting
the other nineteen on a mailing list and sending a copy of
your local newspaper. One at Headquarters would be
welcomed.
*
EMPLOYERS’ ASSOCIATIONS AND
LABOUR UNIONS
actively support the Victory Loan and both bodies should
be strongly represented on your Committee.

Page 8

‘Combined Operations’
An Employer-Employee Plan to Ensure
the success of the Victory Loan.

This is an important part of the Campaign. The field
is wide and the Campaign short, so careful planning
is necessary for a complete coverage.

In preparing the following plan for district and local
Committees to operate, the National Committee has
given consideration to coverage combined with prac-
ticability.

Employer’s interest is essential if a Savings Group of
employees is to be operated successfully, or even to
operate at all, and it is considered that a greater and
more widespread appeal should be made to employers
on this occasion.

A letter to employers is accordingly being made avail-
able to all Committees. PLEASE PLACE YOUR
ORDERS FOR SUPPLIES IMMEDIATELY
THROUGH DISTRICT NATIONAL SAVINGS
ORGANISERS.

With this letter should be enclosed a pamphlet “Com-
bined Operations” setting out employer-employee
Savings group ideas and the leaflet “Ways to Invest.”
The letter will have a printed address “Personal:
Manager” and may be despatched as follows to suit
the varying conditions in larger and smaller towns.
(1) By personally addressing and signing each letter
(i.e., James Brown & Co., P.O. Box 1000, Auck-
land). Such letters can then be enveloped using
a 2d. prepaid window envelope, sealed and posted
as letter mail; or
(2) By signing and enveloping letters with the address
as it stands (i.e., “Personal—Manager”) in 2d.
prepaid window envelopes, sealing and handing
them to the local Postmaster for special postman
delivery to business firms.
Alternatively: If considered preferable, arrange-
ments may be made with the local Postmaster for
the sealed letters to be placed in business Post
Office boxes.

As a follow-up to the letter to employers, another
letter is being provided to be sent to savings group
collectors at firms where savings groups already
operate. This letter, in which reference will be made
to the employer’s letter and “Combined Operations,”
will require to be specifically addressed and signed
and is designed to cover a supply of “promise” leaf-
lets as well as a copy of “Ways to Invest.”

Now comes the important question of personal
follow-up and here is an idea:
An “Objective” poster is available for distribution
and it is suggested that this should be delivered by
hand to all larger firms at least. This will provide an
opportunity to discuss, either with employers or group
collectors, the question of addresses to staffs and the
general organisation of employee groups.

In cases where the War Loan or National Savings
Organiser is well-known, a friendly offer of advice or
assistance by phone would undoubtedly be appre-
ciated.

Then collect results and obtain permission to publish
them. Remember: Firms and their staffs are proud
of good efforts—and publicity induces other to
follow suit.

Have you done ALL these things?
. . A HANDY CHECK LIST

Contacted your local picture
theatres?
Approached firms for spon-
sored advertising?
Arranged for a special sub-committee to deal
with country activities?
Selected sites for the display of “Objective”
posters and arranged for them to be kept up-
to-date?
Made contact with your radio station?
Seen your newspaper about running the baro-
meter block?
Arranged a list of speakers who will be avail-
able for rallies, addresses to staffs, etc.?
Been in touch with the local Liaison Officers of
the various branches of the Armed Forces?
Made arrangements for welcoming and exploit-
ing the Bondwagon?
Fixed your team of interviewers for approaching
small shops and offices?
Completed your tie-up arrangements for the
service weeks?
Organised your voluntary assistance?
Arranged for a record to be taken of despatch
of Appreciation Cards so that there can be no
duplication?

Page 9

Campaign AMMUNITION
POSTERS

1. Advance subscription …. …. …. …. 20in. x 15in.
2. Tramboard No. 1—Coloured spot design …. 30in. x 20in.
3. Tramboard No. 2—Shield design …. …. 30in. x 20in. (Nos. 2 & 3 also for general use)
4. Soldier—“How about you?” …. …. …. 30in. x 20in.
5. Battle stations for Patriots …. …. …. 30in. x 20in.
6. Come on New Zealand …. …. …. …. 30in. x 20in.
7. Salute the Sailor—Officer’s head …. …. 30in. x 20in.
8. Salute the Soldier—Soldier’s head …. …. 30in. x 20in.
9. Salute the Airman—Planes and Airman …. 30in. x 20in.
10. Final Week poster—Closes Wednesday …. 30in. x 20in.
11. Final Week strip—Black on Green …. …. 7½in. x 4 in.
12. Information poster for Banks and P.O’s. …. 20in. x 15in.
13. Petrol station poster—Fill up …. …. …. 30in. x 20in.
14. Strip—Invest here …. …. …. …. …. 4in. x 10in.
15. Grille card—Invest here …. …. …. …. 8½in. x 10 3/8 in.
16. Window background—Speed the Victory …. 40in. x 60in.
17. Victory Bond sticker …. …. …. …. 1 1/8 in. x 1in.
18. Window sticker—trams, buses, etc.—Back the Attack 8in. x 5½in.
19. Window sticker—trams, buses, etc.—Come On …. 4in. x 12in.
20. Barometer “Objective” poster for towns …. 40in. x 25in.
21. Posterette No. 1—3 ways to fill …. …. …. 15in. x 10in.
22. Posterette No. 2—Buy Victory Bonds …. …. 9½in. x 14½in.
23. Posterette No. 3—Child—Please help …. …. 16in. x 10in.
24. Posterette No. 4—Have you helped (Objective) 10in. x 7½in.
25. Posterette No. 5—Let’s win the Victory Banner 15in. x 10in.
26. National Savings Grille Card No. 1 …. …. 9in. x 6in.
27. National Savings Grille Card No. 2 …. …. 4in. x 12½in.
28. Appreciation card …. …. …. …. 6in. x 8in.
29. “Objective” achieved …. …. …. …. 18in. x 7½in.
30. “Objective” poster for firms, shops, offices, etc. 30in. x 20in.

SCREEN SLIDES
No. 1—Child.
No. 2—Soldier.
No. 3—Hurry Closing Wednesday.

PRINTED MATTER

1. “PROMISE” leaflet.
2. “Ways to Invest” leaflet.
3. “Combined Operations” pamphlet. (To be used with letter to employers.)
4. Letter to employers.
5. Letter to Savings Group Collectors in firms. (3, 4 and 5 are used in connection with Combined Operations. See page 10.)
6. Prospectus and application forms.

APPRECIATION CARDS
Will be supplied to all Committees to be sent to firms
and others co-operating in the campaign. The value
of the cards will be lost if more than one is sent to
a concern or individual—so keep a list for reference
purposes. The cards are already signed by the
Minister of Finance and the Chairman, National War
Loan Committee, but provision is made for them to
be signed also by the Chairman of the Local Com-
mittee. Prompt despatch of cards will add to their
value.

SPONSORED ADS.
The Newspaper Proprietors’ Association has gener-
ously agreed to the acceptance of sponsored advertise-
ments at sponsors’ current contract rates. A broad-
sheet of layouts for locally sponsored advertisements
will be supplied separately.

BAROMETER BLOCKS
For use in local newspapers to publicise “Objective”
results (see special leaflet).

LETTERHEADS AND ENVELOPES
Special Victory Loan letterheads are being provided
for use in all centres as well as 2d. prepaid window
envelopes. Initial supplies of these will be forwarded
to all Chief Postmasters for distribution.
Payment of postage on the above prepaid envelopes
has been arranged in Wellington and no local account-
ing is necessary. If official stamps are required in
addition supplies may be obtained from your Local
Postmaster who will recover from the Reserve Bank
through the Director of Accounts, General Post Office,
Wellington.

Page 10

How to handle RESULTS

1. PUBLICATION OF LOCAL RESULTS WILL
   REQUIRE TO BE ARRANGED WITH YOUR
   LOCAL PAPERS—DAILY FIGURES SHOULD
   BE PROVIDED.

2. The Postmasters in all towns will collect figures
   of investments and forward them to District Chief
   Postmasters in main centres (Wairarapa to the
   Postmaster at Masterton and Northland to the
   Postmaster at Whangarei.)

3. Chief Postmasters and the Postmasters at Master-
   ton and Whangarei will telegraph daily figures to
   the Director of Accounts, General Post Office,
   Herd Street, Wellington.

4. Trading Banks throughout each District will tele-
   graph daily figures to the Bank of New Zealand
   in the Chief Town (i.e., Waverley Banks to
   B.N.Z., Wanganui; Waimate Banks to B.N.Z.,
   Timaru, etc.) which will collate the figures for the
   Districts and telegraph them to the Reserve Bank.

5. Detailed instruction regarding the handling of
   District and Local totals will be issued to all Post-
   masters and Bank Managers through the Post &
   Telegraph Department and Head Offices of Banks
   in Wellington.

6. District results in order of success will be issued
   by National War Loan Headquarters to the Press.
   Commencing September 4th, the five leading dis-
   districts will also be broadcast at 9 p.m.

7. National Savings Bonds (Victory Bonds) and
   deposits to accounts form part of the Victory Loan:
   Receipts from sales of Bonds and deposits to
   accounts from the 1st April, 1944, to the 26th
   August, 1944, inclusive should be taken into Dis-
   trict and Local Loan figures on the opening date.
   EACH Main District should telegraph the amounts
   the Reserve Bank, Wellington SEPARATELY.
   Actual receipts during the period of the Loan
   should be included daily in results as they are
   collected.

A Budget of Selling Ideas

Mount a loudspeaker on
a car for publicity
purposes.

Stencil slogans on the
edge of pavements in
busy streets.

Mount showcards on
telegraph and verandah
posts.

Make sure there’s a
Poster at every public
meeting of any kind.

Design a portable booth
—you’ll find it useful
for rallies.

Establish a “Victory
Corner” on a vacant
section for a daily rally.

Have Bonds auto-
graphed by war heroes
and personalities.

Conduct Bond-
selling competitions
between your staff.

Page 11

Here’s Your Committee’s Job

GO TO IT!

PUBLICITY
SUB-COMMITTEE
(Convenor)
[Mrs R.H. Billens?]
Sponsored advertising. Posters. Barometer block. Service week tie-ups.
Theatres. Radio. Window Displays. Street Banners. Appreciation Cards.
Bondwagon. Press Articles. Stimulation of Competition on Objectives
—Districts, Town, Firms. Keeping Objective Posters up-to-date.
Closing Strips.

WOMEN’S
COMMITTEE
(Convenor)
[Miss W.A. Whinton?], W.W.S.A.
Women’s Organisations. Women of the Forces for Bond-selling. Volun-
tory clerical and typing assistance. House-to-house canvassing.

STREET DAYS [Sales?]
COMMITTEE
(Convenor) Publicity
[-peahins Rauel?]
[Patt L---ings?]
Armed Services Co-operation. Booths. Street Days. Loudspeaker van
or car. Selling Staff. Rallies. Addresses at Public Functions. Promotion
of Ideas. Provision of Entertainment for Loan Headquarters.

COMPANY
INVESTMENTS [----?]
COMMITTEE
(Convenor)
Mr H.L. Cunninghame
Personal and phone calls to managers of firms. Rotary. Chamber of
Commerce. Manufacturers’ Association. Business men’s meetings. Small
offices and shops.

EMPLOYEE
GROUPS
COMMITTEE
(Convenor)
[-att La---ings?]

Letters to Managers (Combined Operations). Letters to Group Col-
lectors. Personal Follow-up. Addresses to Staff Meetings, Employers’
and Employees’ Associations, etc. Delivery of Firms’ Objective Posters.

} National
} War
} Savings
} Field

LABOUR
ORGANIZATIONS
COMMITTEE
(Convenor)
[Mr K Hodgens?]
Trade Unions. Addresses to meetings. Bond-selling on paydays. Casual
Workers.

COMPLETE THIS LIST WITH YOUR OWN IDEAS

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